Anyone can claim compliance. Here is the specific version: what gets logged on every send, how opt-out works, which markets are blocked at system level, and what we will not do even when asked.
Businesses are contacted with a legal basis logged per send and the data origin stored. In the US that means honest headers and subject lines, a real physical mailing address in every send, and an opt-out that works the first time.
A sole proprietor isn't a company, and the rules differ. They're separated using verifiable ownership data — identifiable on 42% of live websites — before anyone is contacted.
No cell opens. This isn't a recommendation: the system blocks the send unless there is demonstrable prior consent verified one by one — at which point it isn't cold outreach anymore.
It is what counts most if a complaint ever arrives, so it is the part that has to work best.
A visible link in the email and a short printed URL on the letter. No login, no intermediate steps.
Confirmed on screen right away, not by a follow-up email that may never arrive.
The business is blocked across every campaign, channel and client, white label included.
The opt-out is stored with its timestamp, so it can be evidenced if anyone disputes it.
No record, no send. It is the difference between answering a complaint with paperwork and reconstructing what happened from memory.
| Field | What it stores | What it is for |
|---|---|---|
| legal_basis | The legal basis invoked for that specific send | Justify the send without reconstructing it after the fact |
| data_origin | Which source the record came from and when it was last verified | Prove the data isn't of unknown provenance |
| channel | Channel and exact sender: email, phone or letter | Trace a complaint back to the send that caused it |
| suppression | Whether the business is globally suppressed, and since when | Stop the send before it happens |
| transition | Origin and destination state, with timestamp and reason | Rebuild the whole campaign if you're audited |
This page describes how we operate; it is not legal advice. Each client remains the controller for the data of their own commercial relationship, and the corresponding data processing agreement is signed before the first cell opens.