D1
Meetings on your calendar
With the business name, its audit score, the channel it came in on, and what was said. No context-free leads.
Method
A 14-day cycle, and the system learns before the next one opens.
A cell is one trade in one city. It gets picked on data, audited in full, worked on whatever channel each business actually has, and closed with a measured cost per meeting. That number decides which cell opens next.
1
new cell every day
14
day cycle per cell
10,000
audits per day
+65.8%
more replies from a single follow-up
The five moments of a cycle
- NIGHT –1 CELL_SCORED
01 Overnight cell scoring
Before anything opens, every candidate cell in the market is scored and ranked by expected catch. We open the cell with the best ratio of reachable volume to cost, not the biggest one.
- Business count and density inside the perimeter
- Share without a website (the part reachable by phone and mail)
- Recent saturation: cells touched within 90 days are excluded
- DAY 0 AUDITED + CONTACTED
02 Audit, first touch, ads
Every business in the cell is audited: 0–10 score, mobile load time, listing state, reviews and the three specific failures. With that, the first touch stops being an introduction and becomes a diagnosis.
- Email to businesses with a site and a verified address
- Geo-targeted ads over the same perimeter, from aggregate data only
- Companies and sole proprietors separated before anything sends
- DAY +2 SIGNALLED → QUALIFIED
03 Calls only on signal
We dial the businesses that opened, clicked, scanned a QR code or visited. The call opens with their audit score, not with a script. Do-not-call registries are checked before any sole proprietor is dialed.
- Call queue ordered by signal strength
- Trade-specific calling windows: nobody calls a restaurant at noon
- Every call outcome recorded as a logged transition
- DAY +7 POSTAL
04 Printed mail
The bulk of the cell, the businesses with no website, gets a letter with their own audit printed on it and a unique QR code. 100% deliverability and no competitor in that mailbox.
- One QR per letter: replies attribute to the exact envelope
- About €0.70 per letter, 2–4.4% reply rate
- Print and postage handled end to end by us
- DAY +14 CLOSED + FEEDBACK
05 Shut down, measure, feed back
The cell closes. Cost per meeting and reply rate by channel are calculated, and that result becomes a weight in the next night's scoring: the system learns from the last cell before opening the next.
- Real cost per meeting, by channel and by trade
- Opt-outs and deferrals consolidated into global suppression
- Cell archived with its full history
Which channel each business gets
The channel is set by what that business actually has, whatever our own preference. That is the difference between working a cell and burning a list.
| Business situation | Channel | Hook | Reference |
|---|---|---|---|
| No website, working phone | Phone + printed mail | Missing listing details and no site against direct competitors | 30.9% of Spain |
| Website with verified email | Email + follow-up | Audit score and the three specific site failures | 32.7% have email |
| Website, no findable email | Printed mail + ads | Printed audit with a tracking QR code | 2–4.4% reply |
| Chain or franchise | Contact the legal owner | Comparison across their locations inside the cell | 42% identifiable |
The sequence lives in a state machine
No step depends on a language model remembering where it was. Each business's state lives in a database, every transition is logged, and the system is re-entrant: a crash mid-cell resumes exactly where it stopped. The model writes and classifies inside a state; it never decides the next state.
- CELL_SCORED cell chosen, budget assigned
- AUDITED score and failures per business
- CONTACTED send logged with legal basis
- SIGNALLED open, click, QR scan or visit
- QUALIFIED call with classified outcome
- MEETING / SUPPRESSED booked meeting or global opt-out
What you get during the cycle
D2
Live cell status
How many audited, contacted per channel, how many signals, how many opt-outs. One board, no jargon.
D3
Cost per meeting
Calculated on the week's real spend, channel by channel. It's the number you use to decide whether to scale or switch trade.
D4
Compliance record
Every send with its legal basis and data origin, plus the suppression list. Exportable if you get audited.
Questions that always come up
How many meetings does one cell produce?
It depends on cell size and trade. In continuous operation the target is 8–12 meetings a month with a new cell opened daily. A small cell of 150 businesses books fewer meetings but usually at a better cost per meeting, because the audit is sharper.
Why 14 days instead of an endless sequence?
Because past two weeks the marginal return on chasing drops below the return on opening a fresh cell, and because outreach that keeps calling after that stops being prospecting and starts being a nuisance. We shut it down, measure, and move.
Can you rerun a cell?
Yes, but not within 90 days, and never over businesses that opted out: suppression is global and permanent. On reopening, the audit is rebuilt from scratch, because sites and listings change.
What happens to "not right now"?
It's recorded as deferred with a date, drops out of the active campaign, and only re-enters if they named a specific time. An explicit no is treated as an opt-out.
Who talks to the business, you or us?
We do, up to the booked meeting: audit, first touch, qualifying call, confirmation. You show up to the meeting, which arrives with the business context and its audit score attached.
Shall we start with one cell?
Tell me the trade and the city and I will send back the real numbers for that cell before you commit to anything.